eCommerce and Digital Marketing Video Blog: SURGE is Optimum7’s weekly video blog where we discuss the latest in eCommerce development, search engine optimization, and custom programming solutions. We assemble a panel of marketers, developers, and copywriters along with our CEO, Duran Inci, to give you a full scope view on these issues.
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Algolia Search API Integration as a Custom Faceted Search and Filter
When implementing faceted searches or an advanced product filter, tools such as the Algolia database provide the framework and infrastructure you need. They will allow

Website Speed Optimization For Shopify And Bigcommerce
Google has released a bunch of updates in the past few months and they keep doing even more updates. As usual, they’re focusing on three

What’s the Best eCommerce Platform for Selling Items Online?
At Optimum7, we get this question a lot. And honestly, it’s a tough question. It’s a big decision and one that’s going to have a
Why Should Conversion Rate Optimization (CRO) be Done on a Monthly Basis?
Many businesses see Ecommerce conversion rate optimization as a one-time project. A client or prospect comes and says, “Here’s my eCommerce site. I’m earning six
How to Increase eCommerce Conversion Rates
This week we will talk about increasing conversion rates on eCommerce sites. This is one of the questions we get the most: “What else can
Why Do We Need Marketing in 2025?
For anyone who runs a business of any kind, you’ll know that the true question is not whether we need marketing, but how much do we need? A store owner can have the best products available on the market, and a top notch staff, and they will still flounder financially if no one is able to find their product. Even word of mouth is a form of marketing. It’s impossible to simply put out a great product and expect to get financial rewards. As with any business, it takes money to make money. An investment in marketing is equally, if not more important than, the investments you make inventory and staff.