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A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
Showcase your product in the most intuitive and interactive way by displaying a high-quality image with a dynamic, clickable options selector overlaid directly on the visual. This functionality allows users to engage with specific parts of the product image—such as color swatches, material types, add-ons, or component upgrades—by simply clicking on the area they want to customize. Each selection triggers a real-time visual update, providing customers with an immediate and accurate representation of their configured product.
Whether they’re choosing different sizes, changing materials, selecting engraving options, or adding accessories, users will see the product transform visually with each choice they make. This not only enhances the user experience but also reduces confusion, increases purchase confidence, and helps drive conversions by providing transparency and control during the customization process.
This type of immersive shopping experience is made possible with an advanced product configurator that integrates seamlessly into your eCommerce platform. It’s especially valuable for stores selling customizable or build-to-order products, where visual feedback and ease of use are key to a successful purchase journey.
It’s not everyday consumers are given the opportunity to build what they are about to purchase completely from scratch. For shoppers looking to buy apparel online, more often than not the only options they are given to choose from are size, color, and length; however, there are numerous businesses that offer completely customizable build-your-own products for online purchasers.
If you own a business that offers online consumers customizable build-your-own products, then this functionality is for you.
This functionality makes it possible for customers to view a real time visual example of what the product they are building will look like if they order it. It allows customers to click through all of the available options for each customizable product. For products where customization is dependent on specific vehicle information, such as with automotive parts, this can include options derived from a year make model search.
This functionality is extremely beneficial for businesses selling products that are available in a variety of styles and customization options. It allows customers to see what they are going to receive depending on the options they choose.
If a store offers customers 1 shirt style with 20 different collar options to pick from, but it doesn’t provide a visual of what each collar looks like, then how could a customer possibly know which collar to choose?
The Build-Your-Own Product functionality by Optimum7 makes the shopping process easier for customers who are perusing customizable products.
This functionality offers online shoppers an interactive experience with eCommerce websites. Instead of reading paragraphs of product descriptions and clicking through slideshows of various images, customers can look at 1 image and change whatever customizable features are available for it.
To see an example of this functionality in operation, check out the Build-Your-Own functionality on our client Dornbos Sign & Safety, Inc.’s website. Dornbos Sign & Safety, Inc. offers customers Custom Street Name Signs and Optimum7’s Build-Your-Own Product functionality is extremely useful for their customers who are perusing how to build custom street name signs.
To learn more about Optimum7’s Build-Your-Own Product functionality or to see how you can get it for your company’s website, reach out to Optimum7 today. Call us at 866-848-6072 and we’d be happy to help you.
We can help you determine which functionality is best for Shopify, Bigcommerce, Volusion, VTEX, Magento, 3d Cart, Wordpress / WooCommerce, Opencart, Episerver, Oracle ATG and any Custom Cart.
Contact us today with any additional questions you may have about our functionalities.
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.