DIGITAL MARKETING
Looking To Expand
Your Business Online?
How We Built The First-Ever Headless BigCommerce Setup For Superior Lighting
Superior Lighting Case Study demonstrates the type of execution that Optimum7 worked on and the different facets of this project.
Superior Lighting is an authorized distributor and supplier of lighting equipment, led bulbs, and electrical materials online catering to facilities maintenance specialists. Since 1978, Superior Lighting has been a stock dealer for recognized manufacturers. With its commitment to quality and affordability in mind, the company offers its clients the best service possible.
In 2015, Superior Lighting wanted to increase its online traffic also to its physical store in Fort Lauderdale, FL. The company was aware that it needed to make improvements to its eCommerce site. They reached out to Optimum7, an Elite Certified partner with BigCommerce, and started working together to boost its visibility and sales.
Established in 1978, Superior Lighting is a leader in energy-efficient lighting solutions. Initially a regional wholesaler, they evolved into a nationwide distributor and online retailer after merging with SohoLighting.com in 2008. With a commitment to sustainability, Superior Lighting offers a wide range of LED bulbs, fixtures, and lighting controls from reputable manufacturers. They aim to empower customers with expert guidance on selecting energy-efficient lighting, focusing on honesty, value, and expertise.
In a competitive and rapidly advancing industry, Superior Lighting stands out as a trusted partner for residential, commercial, and industrial customers. The implementation of a BigCommerce Headless architecture was tailored to their needs, integrating advanced features without compromising speed or reliability. This flexible architecture handled complex product data and enhanced search capabilities, aligning with Superior Lighting’s mission. Our previous migrations for Superior Lighting, from BigCommerce V2 to V3, provided a strong foundation for this transition, which not only supported immediate goals but also equipped them for future competitiveness, innovation, and environmental stewardship.
Developed Figma designs with minor UX/UI enhancements as per client preference, ensuring usability improvements aligned with project goals.
Executed using BigCommerce Catalyst, optimizing Next.js components and Vercel. Implemented Figma designs in phases, starting with the homepage and static pages, followed by product and category pages. Incorporated Algolia into headless components for enhancing search capabilities.
Conducted QA and UAT alongside implementation. Adjusted features for practicality based on real-time client feedback and discoveries during the headless implementation process.
Data migration ensured seamless content transfer. Enhanced SEO strategies to maintain search rankings.
The project successfully achieved significant improvements across several metrics: Page load speeds on product pages were notably improved, enhancing user satisfaction and reducing bounce rates. The Smartmatch functionality and content management processes were streamlined, making the site easier to manage and more responsive. Feedback from Superior Lighting highlighted high satisfaction with enhanced performance and the seamless integration of advanced features. The project resulted in improved user engagement and operational efficiency, positioning Superior Lighting as a competitive force in the lighting industry.Results
Established in 1978, Superior Lighting is a leader in energy-efficient lighting solutions. Initially a regional wholesaler, they evolved into a nationwide distributor and online retailer after merging with SohoLighting.com in 2008. With a commitment to sustainability, Superior Lighting offers a wide range of LED bulbs, fixtures, and lighting controls from reputable manufacturers. They aim to empower customers with expert guidance on selecting energy-efficient lighting, focusing on honesty, value, and expertise. In a competitive and rapidly advancing industry, Superior Lighting stands out as a trusted partner for residential, commercial, and industrial customers. The implementation of a BigCommerce Headless architecture was tailored to their needs, integrating advanced features without compromising speed or reliability. This flexible architecture handled complex product data and enhanced search capabilities, aligning with Superior Lighting’s mission. Our previous migrations for Superior Lighting, from BigCommerce V2 to V3, provided a strong foundation for this transition, which not only supported immediate goals but also equipped them for future competitiveness, innovation, and environmental stewardship.The Business
The Objective
Developed Figma designs with minor UX/UI enhancements as per client preference, ensuring usability improvements aligned with project goals. Executed using BigCommerce Catalyst, optimizing Next.js components and Vercel. Implemented Figma designs in phases, starting with the homepage and static pages, followed by product and category pages. Incorporated Algolia into headless components for enhancing search capabilities. Conducted QA and UAT alongside implementation. Adjusted features for practicality based on real-time client feedback and discoveries during the headless implementation process. Data migration ensured seamless content transfer. Enhanced SEO strategies to maintain search rankings.The Strategy
Planning Stage
Technical Execution
Optimization Efforts
Additional Actions
Key Features/Functionalities Implemented
The project successfully achieved significant improvements across several metrics: Page load speeds on product pages were notably improved, enhancing user satisfaction and reducing bounce rates. The Smartmatch functionality and content management processes were streamlined, making the site easier to manage and more responsive. Feedback from Superior Lighting highlighted high satisfaction with enhanced performance and the seamless integration of advanced features. The project resulted in improved user engagement and operational efficiency, positioning Superior Lighting as a competitive force in the lighting industry.Results
Looking To Expand
Your Business Online?
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.