Half Priced Banners Case Study

The Business

Half Priced Banners is a well-established e-commerce business specializing in custom flags, banners, displays, and wall/window products. They approached us with a vision to elevate their product page functionality to match the competitive edge offered by their rivals. Their goal was to integrate an automated price calculation system that would streamline the shopping experience for their customers while providing flexibility and control for their administrative team.

The Objective

Custom Price Calculation: Develop a dynamic, user-friendly pricing calculator for specific product categories, enabling real-time area and price calculations directly on the product page.

Enhanced Product Page Features: Redesign product pages to include input fields for custom dimensions while ensuring device and browser compatibility.

Automated Quantity Discounts: Configure a scalable discount system to automate quantity-based price adjustments at the cart level.

The Strategy

Planning Stage

• Requirement Gathering: Conducted a detailed technical refinement meeting to clarify objectives and resolve potential dependencies.
• Client Consultation: Addressed specific questions about category handling, product variations, and calculation methods for unique categories like walls and windows.
• Platform Analysis: Evaluated BigCommerce’s capabilities to determine whether UI enhancements were necessary or if administrative configurations would suffice.

Technical Execution

1. Real-Time Calculation Algorithm
   • Developed an algorithm to calculate the area and price dynamically based on user-input dimensions for height and width.
   • Ensured instantaneous updates for calculated area and price display on the product page.
2. Product Page Enhancements
   • Redesigned pages with dimension input fields and responsive layouts for seamless functionality across devices and browsers.
   • Ensured compatibility with BigCommerce’s existing framework.
3. Automated Quantity Discount System
   • Configured the admin panel to enable tiered quantity-based discounts, allowing the client to adjust thresholds with ease.
   • Automated discount application at the cart level to simplify the checkout process.

Optimization Efforts

• Conducted thorough QA to ensure real-time calculations worked flawlessly across all categories and devices.
• Eliminated unnecessary UI elements by leveraging BigCommerce’s admin capabilities, reducing implementation complexity and client costs.

Key Features/Functionalities Implemented

• Custom Price Calculator: Real-time area and price calculation.
• Responsive Input Fields: User-friendly design for entering height and width dimensions.
• Admin-Controlled Discount System: Flexible and scalable quantity-based discount functionality.

Results

Enhanced User Experience: Real-time calculation functionality improved user engagement, making it easier for customers to understand pricing for custom products.

Operational Efficiency: Automated discount application streamlined the checkout process and reduced manual interventions.

Administrative Flexibility: Admins gained enhanced control over pricing and discounts, eliminating the need for third-party tools.

Cost Optimization: The removal of unnecessary UI elements saved development hours and allowed the client to manage calculations directly from the BigCommerce admin panel.

This project successfully delivered a scalable and intuitive solution tailored to the client’s needs, enabling them to remain competitive in their industry. The streamlined functionality and admin-friendly features established a strong foundation for future enhancements, setting Half Priced Banners apart as a leader in custom product offerings.