Elite Core Audio Case Study

The Business

Elite Core, an emerging leader in the audio equipment industry, approached Optimum7 to enhance their e-commerce capabilities and improve user experience on their BigCommerce platform. The primary focus of this project was to update the BigCommerce version to enable more efficient customization and modification of product rules, while also integrating a unique “build a loom” product configurator to offer a more interactive shopping experience.

The Objective

Build a Loom Product Configurator: Develop and embed a product configurator that allows customers to customize products interactively, significantly enhancing the user experience.

BigCommerce Version Update: Upgrade Elite Core’s BigCommerce platform to the latest version, enhancing customization capabilities and improving overall site efficiency and performance.

The Strategy

Version Update Planning: Conducted an initial assessment to evaluate the current setup and identify key areas for improvement with the new BigCommerce version. This includes ensuring compatibility and smooth migration of existing data and functionalities.

BE Development: Utilized PHP, HTML, and CSS to implement the necessary updates and enhancements. This involved working closely with the client to ensure all customization needs were met and that the transition to the new version was seamless.

Build a Loom Integration: Developed a custom product configurator similar to what was implemented for previous clients. This involved creating an interactive interface that allows users to visually customize their products in real-time, enhancing engagement and satisfaction.

Quality Assurance and Testing: Extensive QA testing was performed to ensure that both the BigCommerce update and the build a loom functionality were fully operational with minimal issues. This phase included user acceptance testing to align with client expectations and ensure a high-quality outcome.

Go-Live and Support: Managed the project execution with an emphasis on communication to address any uncertainties. Provided launch support and post-launch monitoring to ensure a smooth transition and address any arising issues promptly.

Results

The project successfully enhanced Elite Core’s e-commerce platform by upgrading their BigCommerce version and introducing a dynamic build a loom configurator. The version update resulted in improved site efficiency, faster loading times, and enhanced customization options, directly benefiting overall system performance.

The newly developed build a loom feature significantly improved user engagement, with customers spending 30% more time on the site configuring products, contributing to a 25% increase in order customization rates. The enhanced product configurator allowed users to visualize their customization in real-time, improving satisfaction and boosting sales by 20%.

While the project encountered challenges due to an extended UAT process and unclear client expectations, improved communication strategies and frequent client engagement helped mitigate these issues. Elite Cores expressed satisfaction with the upgraded platform and the new interactive shopping experience, highlighting the effectiveness of the implemented solutions.