DME Hub Case Study

The Business

DME Hub, a leading provider in the medical equipment industry, sought to enhance their digital footprint by migrating their existing e-commerce platform from Volusion to BigCommerce. With this transition, they aimed to improve website performance and user experience, thereby optimizing their business operations. As a new client to Optimum7, DME Hub anticipated a seamless transition that would address both the technical and functional aspects of their e-commerce presence.

The Objective

Platform Migration: Successfully transition DME Hub’s existing e-commerce platform from Volusion to BigCommerce, including comprehensive data migration and the transfer of web pages and blogs.

Custom Design and Setup: Design and set up a visually appealing and fully functional BigCommerce store tailored to DME Hub’s specific requirements.

Enhanced User Experience: Improve overall site performance, ensuring a smoother and more engaging user experience.

Data Integrity: Conduct extensive user acceptance testing (UAT) to identify and address data gaps, ensuring data integrity and accuracy post-migration.

Support and Maintenance: Establish a retainer agreement for future requests, ensuring timely and efficient support.

The Strategy

Pre-Migration Assessment: Conducted a thorough analysis of DME Hub’s existing Volusion platform to identify key data components and functionalities that needed to be migrated. This included a detailed audit of the site’s SEO structure, product listings, and customer database.

Data Migration and Web Page Transfer: Utilized a strategic approach to migrate product data, web pages, and blog content to BigCommerce, ensuring minimal data loss and disruption. Addressed data gaps identified during the extended UAT phase, enhancing data integrity and completeness.

Custom Design and Store Setup: Developed a custom store design using HTML, CSS, JavaScript, and PHP, focusing on creating a responsive and user-friendly interface. Implemented the design on BigCommerce, aligning with DME Hub’s branding and business goals.

Testing and Quality Assurance: Executed comprehensive testing to validate data integrity, functionality, and site performance. Involved end-users in the UAT phase to gather feedback and make necessary adjustments before the official launch.

Post-Launch Support: Provided ongoing support and maintenance post-launch to resolve any immediate issues and ensure smooth operation of the new BigCommerce store.

Results

The migration of DME Hub from Volusion to BigCommerce was successfully completed, resulting in significant improvements to the site’s functionality and user experience. By addressing data gaps during the extended UAT phase, the migration preserved data integrity and enhanced the accuracy of product and customer information. The custom design and setup on BigCommerce provided a fresh and responsive platform, improving user engagement and satisfaction.

The improved site performance led to a 30% increase in site speed, enhancing user experience and customer retention. The successful execution of this project highlighted Optimum7’s capability to manage complex migrations and fostered a positive relationship with DME Hub, laying the groundwork for future collaborations under a retainer agreement.