Lead Generation Strategies for B2B Businesses: 5 Most Common B2B Lead Generation Techniques
Lead Generation Strategies for B2B Businesses: If you own a B2B business, lead generation can be a stress-inducing aspect of your operations. Fortunately, there are a few options for reaching out to potential clients.
Learn B2B lead generation tactics using cold email outreach and audience retargeting:
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5 Most Common B2B Lead Generation Techniques:
1. Attract Inbound Leads Organically
To attract inbound leads organically, your website must be visible on SERPs. This means that you have to invest time and resources into your SEO strategy.
2. Utilize Google AdWords to Advertise Your B2B Services
Google AdWords is a great option for many, but it can be prohibitively expensive. For example, in the SEO industry, you’d likely be paying up to $15 per click.
At Optimum7, we spend around $20,000/month on AdWords, and we receive around $200 in leads – and conversions are difficult because of the extensive competition. So you must weigh your options against your budget.
3. Leverage Influencers to Promote Your B2B Company
Alternatively, you could advertise through specific influencers based on the types of products that you have. You could also do paid ads through social media, like Facebook and Instagram.
4. Publish PR Placements in Your B2B Industry
Another reliable option for some businesses is to leverage industry magazines for PR placement, which might give you some visibility on some leads.
5. Present Your B2B Company at Industry Trade Shows
Finally, you could build relationships at trade shows. However, these are often hit-or-miss: you either do great or you do really, really bad.
Read more:
00:00 Intro
00:22 Lead Generation Strategies for B2B Businesses
00:37 The Cost of Lead Generation
00:54 Influencer Marketing and Paid Social
01:10 Paid PR
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
