How to Land Your Dream Clients: Lead Generation Strategies for B2B Businesses
How to Land Your Dream Clients – Lead Generation Strategies for B2B Businesses: If you own a B2B business, lead generation can be a stress-inducing aspect of your operations. Fortunately, there are a few options for reaching out to potential clients.
Learn B2B lead generation tactics using cold email outreach and audience retargeting:
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Hit Your B2B Leads with a Big, Bad, Bold Offer:
At Optimum7, we have an internal process that works with larger accounts that have around 500 employees. We record a short, ~60-second analysis video for a specific company wherein we conduct an audit of their eCommerce website.
At the end of the video, we drop a big, bad, bold offer: “I can find you $2 million in 90 days, or I’ll work for you – for free – until I find you that $2 million.”
Here’s the thing, sometimes we don’t get a response back, but that’s not the point. Instead, the intention is to post the video on LinkedIn, and retarget every single employee of that company.
If you can identify organizations that must be your clients, this process works like a charm.
Discover How Optimum7 Adds Value to B2B Lead Generation:
From a B2B standpoint, this is what you need to think of:
– How important is the attention of a CEO that runs a $50 million company?
– How can you differentiate your message from everybody else?
– Without a specialist, are you leaving money on the table?
Producing videos, creating custom audiences, and automating hyper-personalized email flows can maximize your visibility with your target companies.
This makes it so that, when that CEO asks their CEO buddy for a name, yours is much more likely to come up. However, thoroughly identifying areas for improvement, properly ideating a strategy, and diligently maintaining that course of action requires a significant proportion of your attention.
Are you confident that you aren’t leaving money on the table? Are you sure you want to bet on that?
At Optimum7, it’s not only our expertise to manage B2B lead generation campaigns, it’s our passion. If you want to know what big, bad, bold offer we have for you, reach out to our team today for a free audit of your B2B eCommerce website.
Read more:
00:00 Intro
00:10 Optimum7’s Lead Generation Process
00:30 Big, Bad, Bold Offer
00:46 Retargeting with Videos
1:00 Identifying Businesses You Want to Work With
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
