How to Generate Leads for B2B Businesses using Hyper-Personalization and Cold Email Flows
How to Generate Leads using Hyper-Personalization and Cold Email Flows for B2B Businesses: If you own a B2B business, lead generation can be a stress-inducing aspect of your operations. Fortunately, there are a few options for reaching out to potential clients.
Learn B2B lead generation tactics using cold email outreach and audience retargeting:
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Cold Email Lead Generation in Summary:
1. Gather data on target audience
2. Use data to construct a custom audience on social media
3. Produce and share short videos about your service or product
4. Retarget your audience with hyper-personalized, cold emails
5. End your first conversation with a Call-To-Action (CTA) that provides value
This strategy works with direct mailing campaigns, as well. Conducting research, and being hyper-personalized in your approach, will increase your success rate.
Better still, you can often afford to be more direct with the CTA in direct mail.
So, for example, if the lead likes cigars, you could send a cigar in the mail, accompanied by a short letter that reads: “Let’s grab a glass of scotch, and talk shop.”
Developing B2B Lead Generation That Demonstrates Value
Maybe you want to give them an audit. Perhaps you want to give them some sort of consultative checklists.
Either way, something needs to happen after that first call, right?
Fortunately, there’s a way to specifically send out follow-up emails as well.
At Optimum7, we use specific cold email tools, such as Land List and Woodpecker to personalize and automate cold emails, and Mailgun for mass email marketing.
LinkedIn is actually very powerful from a B2B standpoint.
When you start a conversation, one of the first things you do is you connect with them on LinkedIn.
Once you do that, it becomes an omni-channel approach: you assign the process to one team member, and they keep providing value until the lead goes from cold, to warm, to hot, to Client.
Lead generation through email marketing isn’t an easy process.
It’s a very specific process.
But it’s not difficult to start the conversation. By optimizing your targeting, and hyper-personalizing your cold outreach, you maximize your B2B cold email response rates.
However, you must be diligent and have patience. It’s often very difficult to close for three important reasons.
3 Reasons that B2B Sales Can Be Difficult to Close:
1. You must demonstrate that you’re an expert
2. You must provide sufficient value to incentivize your lead
3. Sometimes, it comes down to timing
Essentially, “timing” is the root of it all. It can often take a significant amount of time to properly demonstrate your expertise and to adequately clarify the value that you can provide.
Finally, “timing” can often come down to luck. For example, you put in months establishing a relationship, but the priorities of the target company have shifted, so they no longer want to focus on the areas you serve.
At Optimum7, we’ve had a lot of these conversations. In fact, we’ve had several conversations that ended up taking over a year-and-a-half before we finally got the big “YES.”
Building B2B Relationships:
Generating leads isn’t simply about closing. For example, another issue of timing may be that you’ve invested resources fostering a relationship, but then the lead no longer has the budget for your services.
However, he may have a few friends who have the budget. So, instead of simply closing the door and counting it as a loss, it may be in your best interest to maintain the relationship you’ve established.
That’s where lead nurturing comes in. If you’re not constantly messaging your prospects and your customers, as well as the leads in your pipeline, then you’re losing a lot of opportunities.
You can use automated nurture flows with AWeber, Autopilot (sales funnel automation tool), and ActiveCampaign to make it easier to keep that line of communication open, and hold the prospect’s attention.
But lead gen through email marketing campaigns takes time. Keep in mind, while these cold emailing tips for lead gen work, the strategy requires diligence. It can often take at least 90 days just to get it off the ground
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
