The Strategy
eCommerce Migration
When Office Anything came to us, their online store was still running on Volusion—a platform that, at one time, had worked fine for small retailers but hadn’t evolved with the needs of modern eCommerce. Updates were difficult, customizations were limited, and even small design or functional changes meant long hours and unnecessary frustration. Customer support was slow, and every tweak felt like a workaround.
By March 2019, it was clear the business had outgrown the platform. The website couldn’t keep up with customer expectations—not just in design, or in speed, or in usability.
We migrated Office Anything from Volusion to BigCommerce. BigCommerce gave them the freedom to customize, manage products more efficiently, and maintain a smoother experience for both the store owners and their customers.
The transition was strategic. Moving away from Volusion gave the business room to grow again, with a platform that supported better design, stronger SEO, and a modern infrastructure built for scaling, not surviving.
SEO
When we first looked at Office Anything’s site, it was clear why organic traffic wasn’t working—the content was thin, the structure uneven, and Google had little reason to trust the pages. Every category needed more substance, more clarity, and a real voice that spoke to both people and search engines.
We started by building out better, meaningful content across every category page. Each page became more than a list of products, and it turned into a guide that explained what the furniture was, who it was for, and why it mattered. That gave visitors context and gave Google something valuable to rank.
From there, we built a clean hierarchy of content, organizing the site so it mirrored how customers actually shop. Chairs led to categories like “executive seating” or “ergonomic designs.” Desks broke down into “modern,” “L-shaped,” and “reception.” It wasn’t just better SEO—it made browsing feel natural.
We also went after buy-intent and long-tail keywords, the kinds of searches that meant someone was ready to purchase, not just browse. Instead of fighting for short, high-competition terms, we targeted specific phrases with clear intent.
Take “reception desk,” for example. Before, Office Anything ranked somewhere on page three or four—invisible to most buyers. We shifted focus to “modern reception desk,” which spoke directly to the searcher’s style and purpose. Within months, Office Anything began ranking on page one for that term—and, eventually, for the broader “reception desk” keyword as well.
That win wasn’t luck. It came from building a foundation of trust with search engines—content that answered questions, structure that made sense, and pages that provided real value. Over time, those pieces stacked together to create what we call a keyword universe—a space where the brand could be found again and again by the right customers.
Website Redesign
The old Office Anything website design had potential—the products were solid, and the layout worked—but everything felt crowded. Too many menus. Too many clicks. Too many little things getting in the way of what people actually came for.
Our marketing and development teams teamed up to give the site a real refresh—simple, clear, and easy to move through. We cut down the cluttered navigation and replaced it with something that just made sense. Now, whether someone’s looking for an ergonomic chair, a conference table, or a reception desk, they can find it in a few quick clicks.
The visuals got the same care. Before, the product images didn’t match in size or quality, which made the pages feel messy. We went through every single one, resizing and cleaning them up so the site looked balanced and smooth.
It wasn’t about adding fancy design tricks—it was about removing the noise. In the end, the site finally felt like what Office Anything stands for: clean, modern, professional furniture made for people who want to get things done.
Rebranding
Rebranding Office Anything wasn’t about changing the company. It was about helping people finally see what had been there all along. They’d always sold strong, high-end office furniture—the kind built to last—but the old site didn’t show that. The bright blues, the dated graphics… it all made the brand feel casual, almost cheap. And that wasn’t who they were.
We stripped everything back and started over. The new colors were softer and more grounded—shades of red, green, and gray that felt calm and steady. We replaced the old sky-blue with tones that carried a quiet kind of confidence. Even the logo changed. It became simpler and cleaner, there to frame the products, not fight them.
It wasn’t a huge redesign on paper, but it felt different. Suddenly the brand looked like what it had always been—professional, trustworthy, and sure of itself. Now when someone lands on the site, whether it’s a business owner or an interior designer, they don’t just see furniture. They see a company that understands how people actually work — and what kind of space helps them do it well.
Custom Functionality: Advanced Search & Filter
Furniture shopping can get overwhelming fast—too many options, too many clicks, too much scrolling. We wanted to make sure that didn’t happen on Office Anything’s new site.
While BigCommerce already offered solid filtering tools, we knew their customers needed more precision. Businesses shopping in bulk and individuals outfitting a home office both search differently. To make it easy for everyone, we built an enhanced search and filtering system that let users sort by price, category, brand, or style in just seconds.
The most popular feature became “Shop by Price.” It’s simple, but it matters—customers can set their own budget range and instantly see what fits. For a company selling luxury office furniture, that kind of transparency builds trust. No surprises or no hidden options buried five pages deep; just clean, intuitive navigation that respects the buyer’s time.
This update turned the browsing experience into something that felt calm and direct. Whether someone was searching for a single desk or an entire office suite, they could now find what they needed quickly and enjoy the process instead of fighting through it.
